A common mistake made by businesses is leaping into social media without a clear plan. Creating a strategy doesn’t need to be complicated. It’s simply about asking the right questions at the right times.
Our six step process – Define, Listen, Plan, Create, Engage, Measure – breaks down those questions into specific stages. This makes planning far more manageable. It also ensures you have the necessary answers before moving on to the next stage.
When we create a social media strategy, it’s typically based on this process. However, the plan and final result is far more comprehensive. We hope it’s a useful addition to your social media resources. If you have any questions, please leave a comment!